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35 million to take community action to Clean Up climate change

Media Release March 21 2007

35 million to take community action to Clean Up climate change

Community-based action to address causes of climate change will be the focus of an estimated 35 million people in over 120 countries this year as part of one of the world's largest environmental campaigns Clean Up the World.

Protecting water sources, tree planting, waste reduction and energy conservation are just some of the actions members of Clean Up the World will take on this year. In the lead up to World Water Day on 22 March, organisers are urging more communities to get involved in Clean Up the World to ensure a huge global effort on water conservation and other climate change issues in 2007.

The Sydney, Australia-based Chairman of Clean Up the World, Ian Kiernan AO said people involved in Clean Up the World produce great benefits for their communities and the 2007 theme of "our climate, our actions, our future" reflects that when action is taken locally, the benefits spread globally.

"Clean Up the World is a practical and immediate way to help reduce some of the causes of climate change. This is a challenge for our generation and the next. The environment must be a priority for all of us," said Mr Kiernan.

"Members of Clean Up the World receive a range of support materials to help drive local projects and assist with implementation of environmental activities in local communities."

"Anyone can participate. I urge you all to visit the website, register and start making a difference to our environment," Mr Kiernan said.

To register for Clean Up the World visit www.cleanuptheworld.org or email us.

With the United Nations Environment Programme (UNEP) as it's primary partner, Clean Up the World 2007 will also celebrate UNEP's Billion Tree program and encourage members to plant trees to help combat greenhouse gas emissions by getting involved in the Clean Up the World Weekend on 14 -16 September.

Clean Up the World is a campaign held in conjunction with our Primary Partner UNEP. Corporate Partner - Veolia Environmental Services. Sponsor - Brambles. Global Media Partner - National Geographic Channels International. Sponsor - Qantas. Supporter - The Australian Government through the Department of Foreign Affairs and Trade. Supporter - Marriott.

Media contact:
Photographs and detailed information about Clean Up the World activities in your area/country are available on request from Mr Paul Sheridan, ph: +612 8280 9100, email: paul@essentialmedia.com.au

About Clean Up the World:
Clean Up the World is a not-for-profit, non-government, apolitical environmental campaign that inspires and empowers individuals and communities from every corner of the globe to clean up, fix up and conserve the environment.
The Clean Up campaign started in 1989 when an Australian solo-yachtsman and builder Ian Kiernan, disgusted with the amount of rubbish he came across while sailing, organised a clean up of the Sydney Harbour, during which some 40,000 volunteers removed rusted car bodies, plastics, glass bottles and cigarette butts from the water.

The campaign went global in 1993, with Sydney becoming Clean Up the World's headquarters. Today it brings together approximately 700 members from around the world ranging from local community groups to national campaigns that carry out environmental projects throughout the year. The Clean Up the World Weekend held in September each year has the highest participation of all.

Headquartered in Sydney, Australia, the campaign is based on the model of the hugely successful Clean Up Australia Day, the most well known environmental campaign in the country. In 1995, Ian Kiernan was awarded the Officer of the Order of Australia (AO) for service to conservation and the environment through the Clean Up Australia and Clean Up the World campaigns. Ian was named the Australian of the Year in 1994 and also holds the Order of Australia Medal (OAM).

In 1993, Ian was made a UNEP Global 500 Laureate for leadership in the local and global environment. The prestigious United Nations Environment Programme Sasakawa Environment Prize was awarded to Ian in 1998 while the World Association of Girl Guides nominated him for the ‘Building World Citizenship award' in 1999.
Details of the achievements and activities of Clean Up the World members can be found at www.cleanuptheworld.org or email us

Clean Up the World Pty Ltd, Level 1, Bridge Rd, Glebe, NSW, 2037, Australia
Ph: + 61 9692 0700. Fax: + 61 9692 0761 Email